There is a growing interest in filmmakers to discover the best methods for utilizing the finance pool to generate funds for their movies. There is an important consideration to be made when seeking finances via crowdfunding for movies and it should always be implemented in the process. It is easy to believe that once the fundraising goal has been hit or achieved that all is well and the process is over but this is far from true.
It is crucial, when using crowdfunding to finance a movie, to always keep the donors updated. Post consistent updates on the progress of the movie once the financial goals have been met, as an effort to keep those who contributed informed on what is to come. In addition, it shows that their money is being put to the use for which it was donated. There is no need to overdo it with daily or weekly updates, but do consistently update your campaign page. This keeps donors in the loop and makes them feel appreciated and valued, increasing chances of them continuing their support to your campaign by either re-donating or sharing your progress on social media.
Not all movie productions go the same and some require more time than others. Informing donors of any delays is a great way of connecting with them in the future for future campaigns as well. It establishes a bridge of trust that would be otherwise lost in the long run. People have given money to a cause that is not their own and it could be upsetting for them if the creator of the campaign simply fell off the face of the earth once they reached their goal. Take the time to engage those who contributed to the movie cost by creating and inviting them to social sites that will post regular updates and other activity related to the upcoming movie. It actually makes them feel involved and as a part of the movie’s production.
The competition pool for crowdfunding for movies is fierce and there isn’t any room for error before, during or after the campaign. Make a genuine effort to ensure that the donors are valued and respected for their contribution, regardless of how large or small the donation may have been.